Brand Crisis Playbook: Handling Viral Stunts That Backfire
CrisisPRGuides

Brand Crisis Playbook: Handling Viral Stunts That Backfire

bbranddesign
2026-02-12
10 min read
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A step-by-step crisis playbook for small brands to pre-mortem, respond, and recover when a viral stunt backfires in 2026.

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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